Scheduling the entertainment for half-time ensures that the eyes of not just football fans, but pop culture fans are glued to the screen during the game, forcing them to engage at some level with the actual sport, and more importantly, the ads.
For fans of someone like Amy Shark, they could have tuned in and out of her 2020 NRL Grand Final performance before a single ball has been kicked.
But for footy fans, it means they have the option of either tuning in, and feeding off the energy to add to the anticipation of the game, or tuning out, if the entertainment doesn’t suit their tastes.
We’d all love to see a performance with some of the greatest rappers of all time, but what if it wasn’t them?
What if, in a crude attempt to recreate the glory of this event, we see the NRL roll out Timomatic, Good Charlotte, Troye Sivan, and a Bardot reunion?
As Australians, we’re lucky that the discussions following our sporting events don’t revolve around which brands had the best advertisements, or how good or bad the music is.
We enjoy sport for its own unique artistry, for the heights that athletes reach, and for the miraculous feats they achieve, not for the stage it sets to promote another medium.
In the US, football itself has become merely the pre and post-show entertainment for the musical acts at halftime, or Wayne ‘The Rock’ Johnson yelling into the microphone.
In years to come, people won’t remember the defensive error of Bengals Cornerback Eli Apple that lead to the game-winning touchdown for the Rams in the last minutes, they’ll remember the halftime show.
Not many people give too much credit to the NRL for their organisation of grand final events, but the fact that it stays out of the way of the actual match
The NRL has had mixed success in booking musical performances (check out my rankings of every performance since 2000), but for all their failures, it didn’t matter, because we came there for the footy, and each time we were treated to a game that rivaled the best of any artistic performance, the art of Rugby League.