Think back to the India series. I can’t remember what the score was but for all it matters, it was a complete disaster. The team was relatively untouched by drama, the biggest scandal being whether Mitch Starc needed a rest.

Australian cricket has a proud history of drama. Whether it’s Bradman hating, and being hated by, any players who went to the war, AB threatening to fly blokes home mid-test, or Warnie enjoying a mixed diet of extra-curriculars and match-winning spells, it’s always been there.

Coming into a crucial ashes series, where the boys are looking to recapture the public and build on the meager foothold established via the T20 World Cup win. Looking around, things are relatively settled amongst the Australian setup, the bowling lineup is set, Cummins, the country boy, Starc and Lyon look like a lock all summer.

There are the usual questions around the batting lineup but that’s been the case for the last decade, throwing a Marsh brother in is just old-hat at this point. Suddenly, the powder keg explodes again as the captain resigns in disgrace, we get a new captain, a new keeper, and win 4-0. Success.

Cricket spends maybe 3 months in the public eye before the team goes overseas to play in time zones less conducive to laying on the couch all day. Keeping the spotlight on them when they’re not playing a home series is the number 1 action item on CA’s whiteboard.

The team is about to head somewhere outside of Australia to play teams that aren’t England or India for however long. To the majority of the public, it’s cricket off-season. It’s February and there’s fuck all sport on. What can the incompetent CA do to make sure people know there’s not only an overseas series but a home T20 World Cup? The Alinta ads just aren’t working.